About Founder Laurel Ashel

 Laurel is an American-born, Amsterdam-based Creative Producer and e-commerce expert. She has 8 years of experience in the fashion/apparel industry working with brands like Nike, Michael Kors, and now Calvin Klein. 

As a fashion digital leader, most recently, she's applied her expertise towards optimizing the 27 European Calvin Klein websites, uplifting ROI by aligning with Marketing, Social, and SEM traffic channels.

In creative production, she is an avid supporter of female, and minority-owned businesses. Laurel gathers and leads diverse and talented teams to produce innovative, progressive video and photography.

Through her varied experiences in working on sets, and watching the way consumers engage with digital content, Laurel has learned imagery should reflect the complexity of the subject matter to achieve the highest impact on the audience. She is always looking to inspire and capture the viewer with her modern, provocative approach.

Styling, Photography, Videography, and Creative Concepting

 Avid supporter of female, and minority-owned businesses.